About Us

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Progressive Loading: We pioneered 2.5lb (1kg) and 2kg increments for our fixed-weight clubs. Traditional 5lb jumps are too steep for many rotational movements; our precision increments mean you never hit a plateau.
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Floor-Safe Innovation: Our signature rubber-coated steel maces and clubs allow you to train anywhere, from home gyms to tiled living rooms—without the fear of dents, scuffs, or noise.
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The Delta-40K Evolution: We engineered the first adjustable kettlebell designed for true long-term strength progression, allowing for micro-loading that traditional bells simply can’t match.
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Ergonomic Refinement: Working with world-class coaches like Mark Wildman, we’ve reimagined handles and pommel designs (like our new Cobra Club) to reduce hand fatigue and maximize grip confirmation during high-rep flows.
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Small-Batch Quality: We don't mass-produce "cheap" iron. Every piece of gear is a specialized tool, built to be passed down to the next generation.